website marketing and your internet
strategy
Developing your strategy starts with finding
out what you need, and what your customers need. This will
be dictated by the answers to a number of key questions.
your target clients-who are they?
Who is the website for? Is it for existing customers or are
you trying to reach new ones? I will need a description of
your target client.
what's the website to do?
What are you trying to achieve? Establish an online presence,
create a virtual showroom and shopping cart, distribute information
cheaply and efficiently, reinforce an existing image, help
establish a new one, reduce costs, reach new customers, improve
service to existing ones, all of the above or something else
altogether?
what feeling are you trying to create?
What image do you want to project? Do you want to incorporate
existing artwork or do you want something new & original?
Are you after a solid conservative look, a contemporary feel
or something from next decade? Cheap and cheery? Exclusive
and upmarket?
What is your time frame? Is this part of an orchestrated
marketing campaign or is it a stand-alone effort? Will it be
interactive (will enquiries be answered in real time by a real
person), or do you want to provide automated e-mail responses
to a number of common questions?
The answers to these questions and more will
tell us how we best go about achieving your goals and give
us a solid base to start to work on the website design...
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