I provide expert website positioning for commercial websites, whether existing or under development. More commonly called search engine optimisation (SEO), website positioning is all about getting your site found on the major search engines; Google, Yahoo!, Bing (which replaced Microsoft Live Search in June 2009), Ask, etc.
SEO is always best when incorporated into the site
during the design phase. Many website designers/developers do not
understand SEO, it's not part of their brief, or worse:
they just don't care.
This explains why many beautifully designed websites are
A good design will be search engine friendly ,
which means that the search engine spiders can index
your site and read the content.
If you ask me to optimise your existing site, I might suggest
a total or partial redesign, depending on how big and bad the root
problem(s) might be. I will work with your developer/programmer, ironing out the bugs and validation errors.
Good SEO is not just getting you ranked in the indexes, it's
about meeting client expectations.
I can give you an idea of what can be done and what budget
is needed to do so, often depending on how good your ompetition is. For instance,
optimising for "Real Estate Spain " is more complex
and time-consuming than optimising for "Antarctica Freezer
And good SEO is not just about search engine rankings, it's about getting
your target client onto your site and converting that visit
into a return on your investment, whether that be a sale, an enquiry or a new subscriber to your newsletter/RSS feed. I have a strong business
background and appreciate that the small to medium sized business
owner is after an effective ROI, not just great rankings.
Good SEO will target many popular keyphrases, not just one
or two. And usually there are two types of keywords we need
to target, sector and geography, which multiplies the number
of keyphrases that need to be targeted.
A good SEO expert knows that search engine optimisation techniques
are changing; what was good SEO yesterday might get you banned
today. I hace been participating in some of
the best SEO forums since 2002. (And I can demonstrate it.)
Every website is different and can require a different approach,
but here is an overview of how I approach SEO
and how I can help your site get noticed in the search engine
result pages (SERPS):
- We start discussing who your target clients are and
get an idea of their
profile. You know your business and I need to understand
your sector. We're interested in your targeted
visitors, not Joe Sixpack.
- We look at your competition; what are they doing
right? what are they missing out on?
- Together we will create a report on your best possible keywords and keyphrases.
- I'll target hub sites and authority sites for your
sector and how best
to get links from them.
- I'll edit your page content taking into account keyword
density and readability.
- I'll use our chosen keyphrases to edit page title,
headings, alt tags and keyword tags (otherwise known as
- I'll study and possibly recommend changes to your
navigation and site structure.
- If redesigning, I'll change much of the formatting
to external CSS files.
- I'll plan and carry out a linking campaign. Text-based
inbound links (IBLs)
are crucial to SEO success and link reputation is more
important than link popularity.
- Here's some news; from a search engine optimisation POV, reciprocal links have been useless for several years now (at least since 2004 if not earlier) so I won't spend your time looking for reciprocal link deals, unless they are likely to bring real traffic.
- I'll submit by hand to the most important directories.
and/or repeated submissions is NOT the way to go.)
- I'll check for poor code.
- I'll check for validation to W3C standards.
- I'll check for broken links.
- If your site is multilingual, I can apply the above
to the languages you
offer and to the geomarkets you are seeking.
- I'll create a website map to help the spiders parse all
the content on your website.
- I'll create a robots.txt file to block spiders
from harmful areas of your website.
- If you have written articles I'll get them published in a network of independant news sites with links back to your site.
- I can optimise your blog and help you build a community, and traffic.
- I can also help you with your social media efforts.
Furthermore, I'm interested in usability and will generally
make suggestions to make your site more intuitive and easy to use. There's not much point getting lots of visitors if they don't convert to customers.
There are a number of things I will NOT do:
There are many ways of cheating at SEO (called black hat SEO) that
can get you short term gain, but they will almost always lead to
long term pain! If that sounds like you then I'm not your guy.
There are innocent mistakes that can cause grief to the inexperienced. I work hard to stay up to date with most of them, and with experience and intuition know what works/doesn't work today, and what will work in the future.
- I won't get your website banned or penalised by using hidden text, hidden links, cloaking or
keyword stuffing and I make sure that all testing I do on search engines is
in accordance with their TOS (Terms of Service).
- I can tell you who to
link to and who to avoid (link farms, bad neighborhoods, etc.).
SEO Project Conditions
The above is an overview, and I hope it gives you an
idea of the processes involved. Every website is a different story and my approach is designed according to the strengths, weaknesses and opportunities present.
It is not, nor should it be, a short term process and I would normally recommend
a minimum term of 6 months.
Monthly retainers vary depending on the amount of work needed to achieve your objectives and I can't give a meaningful quote without seeing what is required and the state of your competition.
The exact amount will depend on the current state of your website and above all, the work required is dictated by how good your online competition is.
I am registered in Barcelona as a consultant (autónomo) and issue invoices with IVA (Spanish sales tax) if your company is located within Spain, or without IVA if your registered company is located outside Spain.
Contracts and Guarantees
I believe if you are unhappy then you have every right to terminate our relationship and I do not ask you to sign a contract. I do ask for 30 days notice (for whatever reason).
If needed I will sign a non-disclosure agreement (NDA).
I do not provide written guarantees on future improvements in the search engine results. (I can control your website, but I'm unable to control the search engines or your competition. )
However, the most helpful thing of all is I can supply references from happy SEO clients in very competitive sectors.
Inhouse SEO Training
Sometimes clients want to train their own people to run and optimise their own websites, and I can provide inhouse SEO training for you and your team, designed around your situation and needs.
Please ask for further details.
Search Engine Optimisation RFP (Request for proposal)
The first step in planning a well-crafted and successful SEO campaign for you is to know where we are starting from, and what we're up against. For a report and proposal on the state of your website I'll need some information on your website, your sector and your competition.
Please keep in mind that these reports take several hours to complete and the more information you give me, the quicker I can reply.
SEO RFP (Request for proposal)
If you have doubts about the information I need, please ask.